{"id":4694,"date":"2026-07-02T15:23:09","date_gmt":"2026-07-02T18:23:09","guid":{"rendered":"https:\/\/nanoxtech.com\/en\/?page_id=4694"},"modified":"2026-09-04T17:09:09","modified_gmt":"2026-09-04T20:09:09","slug":"carpets-sao-carlos","status":"publish","type":"page","link":"https:\/\/nanoxtech.com\/en\/cases\/carpets-sao-carlos\/","title":{"rendered":"Carpets S\u00e3o Carlos"},"content":{"rendered":"\t\t
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Carpets \u2013 Innovation with Antimicrobial Protection for Safer and More Durable Environments<\/h1>\t\t\t\t<\/div>\n\t\t
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Introduction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The pursuit of healthier, safer, and more sustainable environments has become a priority in recent years, especially after the COVID-19 pandemic. In response to this new reality, companies in various sectors have had to review their processes, products, and value propositions. In the textile coverings sector, Carpets\u00a0S\u00e3o Carlos<\/b>, the largest carpet and rug manufacturer in Brazil, stood out for bringing an innovation with a direct impact on the quality of life of users: antimicrobial protection in its products.<\/b><\/p>

This case study explores how Tapetes S\u00e3o Carlos incorporated this technology into its product line, the challenges faced, the benefits obtained, and the impact of this innovation on the market and consumer health.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Scenario and Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Carpets, despite their aesthetic function and thermal\/acoustic comfort, have historically presented a sanitary challenge: because they are in direct contact with the floor, they are naturally exposed to moisture, dust, and dirt, creating an ideal environment for the proliferation of bacteria, fungi, mites, and other microorganisms.<\/b><\/p>

This problem is especially critical in environments with high traffic, such as schools, hospitals, offices, hotels, and residential spaces with children, the elderly, or people with compromised immunity.<\/p>

With a consolidated position in the national market and attentive to global health and wellness trends, the COMPANY recognized the need to create a product that combined the traditional attributes of comfort and design with active and long-lasting sanitary protection.<\/p>

The mission was clear: to develop carpets with real and permanent antimicrobial protection, without altering the aesthetics, feel, or durability of the products.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Solution: Carpets with Built-in Antimicrobial Technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The company invested in developing a technology where antimicrobial agents are incorporated directly into the carpet fibers<\/b> during the production stage. This approach ensures that the protection is integrated into the textile yarn and not just applied superficially, as in temporary solutions.<\/p>

The antimicrobial action is based on compounds that interrupt the life cycle of microorganisms, inhibiting their proliferation and preventing the formation of colonies of bacteria, fungi, and mites<\/b>. Its effectiveness is proven by laboratory tests according to ASTM E2149 and ISO 22196 standards, which attest to a reduction of up to 99.9% of microorganisms on treated surfaces.<\/p>

This technology does not interfere with the texture, color, or resistance of the carpets, allowing the products to maintain the high standard of finish characteristic of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Strategic Benefits of Innovation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The introduction of antimicrobial protection has brought a number of tangible and intangible benefits to customers<\/b>, business partners, and the company itself. Among the main benefits are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tGreater safety for users' health.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Continuous and ongoing protection against bacteria and fungi significantly contributes to more hygienic environments. This is crucial for highly sensitive areas such as children’s bedrooms, clinics, hospitals, and common areas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOdor reduction and easier maintenance.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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      Inhibiting the proliferation of microorganisms also reduces the formation of unpleasant odors, prolonging the freshness of the environment. Furthermore, carpets require less deep cleaning, which reduces the use of harsh chemicals and water consumption.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tExtended durability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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        By preventing the natural wear and tear caused by fungi and mites, carpets with antimicrobial protection tend to last longer. This also has a positive impact on the cost-benefit ratio for the end consumer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSustainability<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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          By extending the lifespan of products and minimizing the use of cleaning products and frequent disposal, antimicrobial technology contributes to more sustainable practices aligned with the principles of the circular economy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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          • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCompetitive difference<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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            Innovation has allowed the company to conquer new markets and demanding segments, such as the hotel, hospital, and education sectors, expanding its brand positioning focused on health and well-being.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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            Market Impact and Recognition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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            The launch of NANOX antimicrobial-protected carpets was widely publicized at architecture and decoration fairs, such as Expo Revestir and ABIMAD, receiving positive reviews from architects, interior designers, and technical specifiers.<\/p>

            Furthermore, the new line boosted the company’s image as a company committed to innovation and customer care. The brand’s presence was reinforced in digital environments and specialized media, highlighting its pioneering role in the sector.<\/p>

            The adoption of the technology also positively impacted commercial results, with increased sales of specific lines aimed at the corporate, hospital, and educational segments.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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            Conclusion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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            The company demonstrated, with this project, that it is possible to transform an everyday item into a solution that promotes health, safety, and sustainability. The development of carpets with antimicrobial protection is more than a response to market demands \u2013 it is a step forward in building smarter and healthier environments.<\/p>\n

            This case reinforces the importance of innovation with purpose<\/b>, where technology and sensitivity to the social context come together to deliver more value to the consumer. By anticipating trends and investing in lasting solutions, Tapetes S\u00e3o Carlos reaffirms its leadership and its commitment to the future of comfortable living.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Carpets \u2013 Innovation with Antimicrobial Protection for Safer and More Durable Environments Introduction The pursuit of healthier, safer, and more sustainable environments has become a priority in recent years, especially after the COVID-19 pandemic. In response to this new reality, companies in various sectors have had to review their processes, products, and value propositions. In […]<\/p>\n","protected":false},"author":1,"featured_media":4979,"parent":4612,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4694","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCarpets S\u00e3o Carlos - Nanox<\/title>\n<meta name=\"description\" content=\"Case Tapetes S\u00e3o Carlos: tecnologia antimicrobiana incorporada \u00e0s fibras, reduzindo at\u00e9 99,9% de bact\u00e9rias e fungos nos tapetes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nanoxtech.com\/en\/cases\/carpets-sao-carlos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carpets S\u00e3o Carlos - Nanox\" \/>\n<meta property=\"og:description\" content=\"Case Tapetes S\u00e3o Carlos: tecnologia antimicrobiana incorporada \u00e0s fibras, reduzindo at\u00e9 99,9% de bact\u00e9rias e fungos nos tapetes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nanoxtech.com\/en\/cases\/carpets-sao-carlos\/\" \/>\n<meta property=\"og:site_name\" content=\"Nanox\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T20:09:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nanoxtech.com\/en\/wp-content\/uploads\/2026\/07\/img_destaque.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nanoxtech.com\\\/en\\\/cases\\\/carpets-sao-carlos\\\/\",\"url\":\"https:\\\/\\\/nanoxtech.com\\\/en\\\/cases\\\/carpets-sao-carlos\\\/\",\"name\":\"Carpets S\u00e3o Carlos - 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